Broadcom (AVGO) is heading into a closely watched earnings season of its own, but another issue is drawing investors’ attention: A lot of insiders are selling at a premium.
Data on recent insider transactions indicate Broadcom insiders sold hundreds of millions of dollars in shares. Broadcom Director and Co-founder Henry Samueli sold about $250 million worth of Broadcom stock on a June 2026 sale. Chief Legal and Corporate Affairs Officer Mark David Brazeal has also made multiple sales, and Gayla Delly and Justine Page also sold.
The total value of the highlighted transactions is over $270 million— making the scale of insider selling well on investors’ radar.
Samueli’s transaction was particularly large. SEC-related transaction data shows a sale of hundreds of thousands of Broadcom shares with proceeds of about $250 million. The transaction was reported through the company’s required insider-disclosure filings.
Brazeal also sold Broadcom shares in several transactions. Broadcom’s SEC filings show sales around June 2026 and subsequent Form 144 filings disclosed additional planned sales. For instance, one filing showed sales of 25,000 shares on June 25 and another 25,000 shares on July 8, with proceeds of approximately $9.7 million and $9.5 million respectively.
Other transactions include approximately $728,000 sold by Gayla Delly and about $599,000 sold by Justine Page, according to recent insider transaction data.
That naturally raises a question for investors: Were these insiders selling because they expected Broadcom’s earnings to disappoint?
There is a crucial distinction here. Insider selling doesn’t necessarily mean that an executive or director expects the stock to fall. Corporate insiders frequently sell shares for portfolio diversification, liquidity, tax planning or under prearranged Rule 10b5-1 trading plans. Indeed, available transaction data shows Samueli’s large sale is a 10b5-1 transaction, so that the trade may have been made in advance rather than as a last-minute reaction to upcoming earnings.
This is why investors should be cautious about interpreting the timing alone.
At the same time Broadcom is about to have an extremely important earnings event. In recent market coverage investors are watching the company’s AI semiconductor business very closely and are expecting substantial year-over-year revenue and earnings gains. Broadcom’s longer-term outlook on AI-chip sales and Broadcom’s outlook for the stock are also worrying investors.
The insider transactions are thus seen as an additional piece of data rather than a reliable signal for a bearish climate.
For investors, the most important questions are likely to be whether Broadcom can achieve its revenue targets, provide strong AI infrastructure demand commentary and keep faith in the company’s long-term growth targets.
The company’s exposure to artificial intelligence has made Broadcom one of the major beneficiaries of the expansion in AI data-center infrastructure. Its custom AI accelerator business and networking products still attract investor interest.
At the same time, Broadcom’s valuation means expectations are already high. Strong earnings may not be enough if management gives cautious guidance, and stronger-than-expected AI demand could reinforce the bullish investment case.
The insider selling is therefore worth monitoring, but it should not be viewed as a standalone signal that Broadcom’s earnings are about to disappoint.
Finally, the headline number— more than $270 million in insider sales— is eye-catching. But understanding why insiders sold is just as important as knowing how much they sold.
For AVGO shareholders, the company’s upcoming earnings report and management outlook may tell us much more about the company’s underlying business trajectory than any single insider transaction.
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