FSSAI Crackdown: Mondelez India Foods, Amway India Enterprises and Juza Foods took corrective measures following notices from the Food Safety and Standards Authority of India (FSSAI) over product claims, descriptions and labelling practices.
The regulator’s latest updates on “Corrective Action Taken by FBOs Post FSSAI Notice” detail how food business operators (FBOs) are taking action on claims on product packaging and advertisements as well as e-commerce platforms.
Among the companies named, Mondelez India, which makes Bournvita, was instructed to address certain health and nutrient-related claims. Amway India was asked to update the description of its caffeinated beverage products and remove the “100%” label on its coconut oil packaging.
Bournvita Withdraws Health and Nutrient Claims
Mondelez India Foods, the maker of Bournvita, received an FSSAI notice about misleading health claims and nutrient comparative claims associated with the product.
According to the regulator’s update, the company subsequently withdrew the claims and related advertisements from e-commerce platforms.
Mondelez India has also worked to make sure that its product communication conforms with the applicable food safety and labelling requirements.
The development highlights the growing scrutiny that packaged food companies face within their ranks over how nutritional benefits and health-related attributes are marketed to consumers.
As consumers increasingly turn to online sites to compare food and beverage products, claims on e-commerce websites and digital advertisements have become an increasingly important area of regulatory attention.
Amway drops ‘Energy Drink’ descriptor
Amway India Enterprises was also among the companies that took corrective action following an FSSAI notice.
The regulator had raised concerns over Amway’s caffeinated beverage products under its XS range, which is called “Energy Drink”.
Amway accepted the directions and confirmed that it would discontinue the “Energy Drink” descriptor from the relevant XS products.
Revised packaging will be introduced in the next production cycle in August 2026, they said.
Amway also asked permission to continue selling existing inventory with the earlier “Energy Drink” description until those stocks are exhausted. Such a change would also take place in the packaging to be used for future production.
The development shows how food and beverage companies may need to change product descriptions when regulatory authorities decide that particular terminology does not meet relevant requirements.
Amway Removes ‘100%’ From Coconut Oil
A separate FSSAI action against Amway was taken on the product name “100% Pure Coconut Oil.”
The company was asked to remove the term “100%” from the product name. Amway responded with a compliance response that it had voluntarily removed the designation from its packaging.
Based on the regulator's update, revised packaging is already in production and is expected to reach the market around September or October 2026.
The packaging change is just one example of how food businesses are being required to review product descriptions and marketing language to make sure claims made on labels are consistent with regulatory requirements.
Juza Foods asked to remove Misleading Claims
Juza Foods from Malappuram, Kerala also faced regulatory action on several of its products.
The concerns included vegan claims without the required endorsement, health claims, and comparative nutrient claims.
The company acknowledged the issues and agreed to remove the claims identified in the FSSAI notice.
As part of the corrective action, Juza Foods shut down its selling website until the required rectifications were complete. The company also applied for a modification of its licence to cover e-commerce activity.
And, as this demonstrates, regulatory compliance can extend beyond product packaging to how food products are marketed and sold online.
Product Delisted From Flipkart
In another case, M/s Vichi Agro Products, processed and packed by M/s Janki Jay Barot/JJ Foods, responded to a complaint about a misleading trade name.
The complaint had been received through Flipkart.
Following regulatory intervention, the company said that it had delisted the product from the platform.
The case highlights the importance of online marketplaces to the food regulator’s objectives of tracking product descriptions and claims that reach consumers via digital channels.
Sapiens Labs withdraws claims and advertisements
M/s Sapiens Labs also sent a response to an FSSAI notice.
The company said that it had withdrawn the claims and advertisements referred to in the regulator's notice.
The corrective action forms part of FSSAI's overall process of following up with food businesses when potentially non-compliant claims are identified.
Why FSSAI Action Matters for Consumers
Food labels and advertisements play a big part in consumer decision-making. Health benefits, nutritional superiority, purity, energy and dietary characteristics can influence purchasing decisions.
On the other hand, for that reason, such claims are closely regulated by regulators in the context of food safety and labelling.
The recent corrective actions of Bournvita, Amway, Juza Foods and other businesses show companies may have to modify advertising, product descriptions, websites and packaging if claims are found to be inconsistent with regulatory requirements.
For consumers, these developments make it clear that nutritional information and product labels need to be read carefully in order to be paid attention to rather than just getting the best of the promotional information.
Companies Increasingly Reviewing Digital Claims
The FSSAI actions also underscore the increased importance of e-commerce compliance.
In the cases mentioned by the regulator, corrective measures were to withdraw advertisements from online platforms, shut down a selling website until rectification, and delist products from an e-commerce marketplace.
As food and beverage sales are increasingly online, product information can appear on company websites, marketplaces, advertisements and social media. Businesses therefore need to ensure that the same compliant information is presented consistently across these channels.
What is next?
The companies involved have taken different corrective measures based on the issues identified by FSSAI. They withdraw claims, change product descriptions, revise packaging, remove products from online marketplaces, and modify licences.
Amway’s new packaging for the XS range will follow in the next cycle (September or October 2026), and the coconut oil packaging is to be released around September or October 2026.
The actions also indicate that regulatory scrutiny of food marketing and labelling remains a significant issue. Companies that do business in the sector will need to make sure their product claims are properly backed by product claims and packaging and online descriptions are in accordance with standards.
In general, the latest FSSAI updates show that corrective actions can range from altering a single word on packaging to pulling ads and temporarily stopping online sales. And for consumers, the strategies are supposed to help them understand food and beverage products more clearly.
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